The growing amount of public advertising displays leads to creative contact with this medium:

update: the Grafitti Research Lab starts the projection battle.

Pixelator:
“In an attempt to broaden the scope of MTA’s video art series, Pixelator takes video pieces currently on display and diffuses them into a pleasant array of 45 blinking, color-changing squares. Since the project is an anonymous collaboration, the resulting video is almost entirely unplanned and unanticipated, with the original artists helping to create new works of art without any knowledge of their participation.(Translation: Pixelator turns those ugly, blinding video billboard ads into art.)”
Obviously influenced by Aram Bartholl’s TV Filter.

The Light Criticism Project by the Anti-Advertising Agency and the Graffiti Research Lab is not very recent, but fits perfect:
“We used black foam core ($10/sheet) cut with a laser cutter - but this project can be done with an x-acto blade, black paper, and duct tape. It can be repeated using any backlit display - bus shelters, display ads or television store windows.”